Directly after "Clerks," I decided to move right into its higher budget followup, "Mallrats." This time around, we're in color and on location; but those aren't the only reasons why "Mallrats" was a landmark movie for Kevin Smith. This movie also introduced cornerstone members of what would become the recurring View Askew family - Ben Affleck, Joey Lauren Adams, and Jason Lee; and on top of that, those two wall-leaning slackers from "Clerks" were now refined into their more familiar personalities.
At the time of its original release, "Mallrats" was a theatrical failure, bringing in very little money during its very brief silver screen life. However, as Kevin started to develop his notorious cult following (the same cult following that currently hounds their hero's online forum on a minute-by-minute basis), the film was given a second chance. Nowadays, people who see "Mallrats" seem strongly divided between loving it and hating it, because it certainly isn't a movie for everyone; it's a comedy that mainly offers exactly what the title promises - a couple twenty-somethings who wander aimlessly through a mall and talk at length about trivial topics such as whether or not Mrs. Fields is considered part of the food court. Personally. I sympathize with the "loving it" group, because circa May of 2008, seeing "Mallrats" on the bus coming home from a school field trip singlehandedly spawned my huge fascination with Kevin's work that obviously continues to this day.
While the movie seems slightly dated by today's standards (it's increasingly difficult to sympathize with a character who gave up his relationship in favor of Sega Genesis), it still manages to seem fresh and identifiable. I'm sure someone watching still knows how it feels to have a friend obsessed with Spiderman, or an ex-girlfriend they just can't let go, or a girlfriend's parent that absolutely despises their existence. Besides that, it's still extremely quotable - hell, you can get Jason Lee's quote about the kid on the escalator on a bumper sticker now. More than anything though, the jokes are still funny, and on the whole, the movie still manages to be entertaining throughout. Well, if not just a tad gratuitous... but on the other hand, throwing in something like a topless fortune teller fits right into the cinema sensibility of the Nineties, doesn't it? :-)
But the fact that it *is* entertaining enough to maintain a loyal fan base all these years later gives it enough worth to sit at a proverbial table alongside Kevin's more successful films. Sure, it's not a perfect movie, but it greatly defined the style that Kevin prefers. A viewing of one of the "Evening With Kevin Smith" films will reveal that this is the style he feels he excels at - a movie where people hang around and talk. Some people might shy away from a movie described as being like that, because it could turn out to be boring; but those that are willing to give his movies a chance usually aren't disappointed. His characters, in this case T.S. and Brodie, are interesting people that we enjoy seeing, because for some of us, they are just like real people. We actually *have* conversations about trivial bullshit like the cookie store at the mall, so we know exactly how they feel. This sense of realism is, I believe, why Kevin excels so often. He injects his movies with just the right amount of realism; some directors, like Judd Apatow, don't have a handle on this, and their productions (like Judd's "Freaks and Geeks" series for example) become SO realistic that they're uncomfortable to watch. Kevin wisely avoids this issue.
Of course though, it's silly to look too deeply into a light comedy, so I should bring this to a close; but before I do, I want to mention Michael Rooker's performance as Brandi's dad - because he's meant to be a miserable son of a bitch, and he PERFECTLY captures what it takes to come off as a miserable son of a bitch. It's just a shame that this character never made a reappearance. (Unless, of course, you count his two second long, silhouetted cameo in "Chasing Amy.")
So all in all, "Mallrats" is rough around the edges, but it's a funny movie that deserves at least one viewing by someone interested in Kevin's work, or at the least, someone who likes Jay and Bob. The Askewniverse series had yet to peak, and although "Mallrats" has its flaws, this is a significant enough step on the way to perfection.
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